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“Azúcar!” Celia, larger than life


Isabel M. Estrada Portales
05/27/2005

Bernardo Tapia, courtesy of Omer Pardillo-Cid
Cruz wearing a long dress during her performance at Madison Square Garden, 1994.
I wasn’t born here. Neither was she. I was born there where she was prohibited, where we used to dance to her voice, without have ever seen her.

I guess she was one of those ghostly matters that came to us from a history only our parents knew about. But in every party you would hear: “y volvió Celia a gritar ¡Azúcar! No hay cama pa’ tanta gente.”

She was larger than life and larger than that Caribbean that separated us. When she died, I somehow found time on those briefs and very expensive minutes I speak with my mother, who lives in Havana, to mention that Celia Cruz has died. “Celia?!” was my mother’s response (scream, would be more accurate).

I guess the Cruz wasn’t necessary. She was Celia, and everybody knew her, like a personal friend. Like there was only one Celia.

And to that Celia of ours the Smithsonian Institution is now devoting a new exhibition: “Azúcar! The Life and Music of Celia Cruz,” hosted at the Smithsonian’s National Museum of American History.

Opened on May 18, Azúcar! explores the life and legacy of legendary Cuban-born singer Celia (1924 - 2003) and her impressive career.

“Celia Cruz embodied the American Dream and the story of her life and career will allow our visitors to explore the themes of American identity and the many contributions Latinos have made to American culture and popular music,” said museum director Brent D. Glass.

Over the course of a career that spanned six decades and took her from humble beginnings in Havana, Cuba, to a world-renowned artist in the United States, Celia Cruz became the undisputed Queen of Latin Music. Combining a piercing and powerful voice with a larger-than-life personality and stage costumes, she was one of the few women to succeed in the male dominated world of Salsa music.

Upon her death, she was celebrated around the world as the “Queen of Latin Music” and the “Queen of Salsa.” Salsa is music born in New York City of Cuban and other Afro-Latin mixed musical genres. In her personification of Salsa, Cruz came to represent all Latinos.

“Azúcar!” highlights important moments in Cruz’ life and career through photographs, personal documents, costumes, rare footage, music videos and music. The show begins with her childhood and early appearances with the band, “La Sonora Matancera,” in Cuba.

Among the dozen featured costumes is a dress from a 1950s performance in Cuba and the dress she wore at her last public appearance, designed by Narciso Rodriguez. The exhibition title is taken from her famous rallying cry, “Azúcar” meaning sugar.
There will be a separate traveling version of the exhibition.